May 1, 2018 -

(Waterloo, ON) – Equitable Life®, one of Canada’s largest mutual life insurance companies, is offering a fee reduction to policy owners of its Pivotal Select™ segregated funds.

The Preferred Pricing Program will give all policy owners with at least $250,000 in assets a management fee reduction. The reduction is based on the market value of the total assets within a single Pivotal Select contract.

“Consumers are becoming increasingly aware of the impact and importance of fees on their portfolio returns” said Vice-President, Savings and Retirement, Judy Williams. “Our Preferred Pricing Program rewards qualifying clients, by giving them a reduced management fee on their investments and allows them to grow their savings faster.”

There is no registration required to join the program. The reduction will be applied on a monthly basis.

Pivotal Select policy owners must meet the minimum requirements of $250,000 in market value to qualify for the Preferred Pricing Program.


About Equitable Life of Canada

Canadians have turned to Equitable Life since 1920 to protect what matters most. We work with independent advisors across Canada to offer individual insurance, savings and retirement, and group benefits solutions to meet your needs.

Equitable Life is not your typical financial services company. We have the knowledge, experience and ability to find solutions that work for you. We’re friendly, caring and interested in helping. The Company is owned by our participating policyholders, not shareholders, allowing us to focus on your interests and on providing you with personalized service, security and wellbeing.

Media Contact 
Keren Adderley, Director, Corporate Communications, Equitable Life of Canada
Phone: 519.904.8470   Email: