Canadians have turned to Equitable Life since 1920 to protect what matters most. We work with independent advisors across Canada to offer Individual Life and Health, Savings and Retirement and Group Benefits solutions to meet your needs.

But we're not your typical financial services company. We have the knowledge, experience and ability to find solutions that work for you. We're friendly, caring and interested in helping. And we're owned by our participating policyholders, not shareholders. So we can focus on your interests and providing you with personalized service, security and wellbeing.

Click on the video below to learn more about Equitable Life and the solutions we offer to meet our customers’ needs.



Our financial strength

Equitable Life takes a conservative approach to risk, and we focus on longer term strategies that foster ongoing stability and growth for our policyholders and business partners. This approach has paid off as Equitable Life delivered a strong financial performance again in 2016.

Our commitment to employees

We are proud to be named one of the Waterloo Area's Top Employers for nine years in a row and have been recognized by Waterloo Region with a Platinum Award for workplace health for two consecutive years.

Our corporate citizenship

We believe in giving back to the communities in which we operate, and we support various charitable initiatives. Most notably, our annual United Way campaign helps make the communities we serve better, healthier and more caring places to live. In 2016, our employees also demonstrated tremendous generosity for our annual Adopt-a-Family initiative to support local families in need during the holiday season. We were also proud to be the presenting sponsor of the Waterloo-Wellington Walk Now for Autism Speaks again in 2016.

We also provided financial support to a number of other educational and healthcare institutions in 2016, including:

  • Canadian Red Cross
  • Dunfield Theatre Cambridge
  • Girl Guides of Canada
  • Kitchener Waterloo Art Gallery
  • Family and Children’s Services Foundation
  • The Registry Theatre

Click here to learn more about Equitable Life in the community.

Our history

In November 1920, Sydney Tweed started The Ontario Equitable Life and Accident Insurance Company in a 2nd floor office in Waterloo, Ontario. Within the first week, the Company had a solid footing with $300,000 of insurance in force. By the end of the first year, the Company had more than $7 million of insurance in force, a record unequalled by any Canadian life insurance company at that time. A philosophy of growth and a commitment to our policyholders was instilled from the beginning. During the Great Depression the Company pioneered an inexpensive family income policy offering security to families during insecure times. In 1936, the name changed to The Equitable Life Insurance Company of Canada, demonstrating the commitment to provide all Canadians with protection.

Equitable Life's key milestones

  • 1963: Adopted a mutual ownership structure
  • 1968: Achieved $1 billion of life insurance in force
  • 1971: Opened our new Head Office at One Westmount Road North in Waterloo
  • 1994: Acquired the Group Life and Health business of the Allstate Life Insurance Company of Canada
  • 1999: Acquired a block of Metropolitan Life business from Clarica Life Insurance Co.
  • 2010: Surpassed $2 billion of assets under administration and $60 billion of life insurance in force
  • 2013: Surpassed $3 billion of assets under administration
  • 2016: Surpassed $3.7 billion of assets under administration, $1 billion of premiums and deposits and $100 billion of insurance in-force

The Equitable Life Insurance Company of Canada is a member of Assuris. Assuris is the not for profit organization that protects Canadian policyholders in the event their life insurance company fails. Details about Assuris' protection are available at or by calling the Assuris Information Centre at 1.866.878.1225.