August 26, 2013 - Equitable Life of Canada announced today the introduction of
Final Protection™, a new
simple issue whole life insurance product.
Available to people age 40 to 80, Final Protection provides up
to $50,000 of lifetime coverage with eligibility based on just a
few simple health questions. No medical exam is
required. And an additional benefit will be paid if death is
accidental.
"Many Canadians would like to provide a small amount of cash for
their beneficiaries, but don't want to go through the hassle of a
medical exam," says Michael Dawe, Senior Vice-President, Individual
Life and Health at Equitable Life. "Final Protection fills
that need."
Level premiums, death benefit and cash values are all guaranteed
with the new product. Plus there is a reduced policy fee if
two lives are insured under the same policy.
"Final Protection is ideal for replacing group benefits at
retirement; covering outstanding debts, medical bills and final
expenses; or leaving a small inheritance to loved ones or a
favourite charity," adds Dawe. "And the easy electronic application
means that policies can be issued in a fraction of the time it
takes for traditional products."
Final Protection is available on August 26th through your insurance
advisor.
About Equitable Life of Canada
Since 1920, people have been depending on Equitable Life
of Canada for financial protection. As one of the largest mutual
life insurance companies in Canada, Equitable Life is dedicated
solely to its policyholders. Everything we do is focused on
providing them with personalized service, security and
wellbeing. Through Managing General Agencies and Advisors
across Canada, we offer a wide selection of competitive Individual
Life and Health, Savings and Retirement, and Group Benefits
products to meet a range of financial planning and health
needs.
www.equitable.ca
Media Relations Contact
Natasha Krivokapic
Director, Individual Product Development
Direct Line: 519.904.8025
Email: nkrivokapic@equitable.ca
