November 12, 2012 - Submitting a health or dental claim just got easier for more
people covered under an Equitable Life of Canada Health and Dental
Benefits Plan with the EZClaim™ Mobile App for
Android™.
"In 2011 when we introduced the EZClaim Mobile solution
for iPhone, iPad2 and BlackBerry® users, we were excited to be
one of the initial carriers offering this capability to the
marketplace," says Karen Mason, Senior Vice President, Group -
Equitable Life of Canada. "Mobile technology and how people use it
changes quickly. Equitable Life has responded with the
EZClaim app for Android to allow more of our customers to
submit their health and dental claims using their mobile
devices."
Things do indeed change quickly. According to an Ipsos Reid
study released in September, phones using the Android Operating
System gained 10 per cent of the market share in 2012 rising to 36
per cent of the market.
"Equitable Life wants to provide as many claims submission
options as there is demand for," explains Norma Crouse, Assistant
Vice President - Group Claims. "By introducing an application for
Android-powered phones, we are giving more mobile device users who
are covered under our health plans the option to submit their
health and dental claims in a fast, convenient and paperless
way."
According to the September Ipsos Reid release, Android-powered
phones, iPhones and BlackBerry devices account for 92 per cent of
the smartphone market.
Mobile app use is also on the rise. An April 2012 Quoros
Consulting Cell Phone Consumer Attitudes Study prepared for the
Canadian Wireless Telecommunications Association revealed that 70
per cent of smartphone users say they downloaded apps to their
mobile devices in 2012, up from 58 percent in 2011.
"It is clear that using mobile devices and mobile apps is
popular," adds Mason. "At Equitable Life, we take pride in our
ability to react to changes in the marketplace, not just by
providing benefit solutions to our clients, but also by providing
responsive self-service options for those covered under our Health
Plans."
About Equitable Life of Canada
Since 1920, customers have been depending on Equitable Life of
Canada for financial protection. As one of the largest mutual life
insurance companies in Canada, Equitable Life is dedicated solely
to its policyholders. Everything we do is focused on providing them
with personalized service, security and wellbeing. Through Managing
General Agencies and Advisors, Equitable Life offers a wide
selection of competitive Individual Life and Health, Savings and
Retirement and Group Benefits products to meet a range of financial
planning and health needs.
www.equitable.ca
Android is a trademark of Google
Inc.
iPhone and iPad are trademarks of Apple
Inc.
BlackBerry® is owned by
Research In Motion Limited.
Media Relations Contact
James Kaylor
Communications Specialist - Group Marketing
519.904.8155
Email:
jkaylor@equitable.ca
