August 31, 2015 -

Equitable Life of Canada announced today that it is offering improved term rates on its 10 year, 20 year and unique term 30/65 products. These highly competitive rates are up to 4% lower for many ages and face amounts.

“Term insurance provides low cost life insurance protection,” explains Karen Mason, Sr. VP, Individual Insurance. “These new rates will benefit customers who have a wide range of coverage needs. Since the rates for all three products have improved, protection for short, medium or longer-term needs is more attainable. That means it will be easier for customers to purchase the coverage they need without breaking their budget.”

As well, Term 30/65 is now available as a rider on Equimax®, Equitable Life’s participating whole life policy. This has a unique design that provides coverage for the longer of 30 years or age 65 with no premium increases, and is ideal for mortgage protection. While it’s more expensive initially than the shorter-term products, over a 30-year duration, it provides a lower total cost than the other plans that renew at higher rates.

Full details about Equitable Life’s term product offering can be found here.


About Equitable Life
Canadians have turned to Equitable Life since 1920 to protect what matters most. We work with independent advisors across Canada to offer individual insurance, savings and retirement and group benefits solutions to meet your needs.

But we’re not your typical financial services company. We have the knowledge, experience and ability to find solutions that work for you. We’re friendly, caring and interested in helping. And we’re owned by our participating policyholders, not shareholders. So we can focus on your interests and providing you with personalized service, security and wellbeing.

Media relations contact
Patti McKague
Director, Corporate Communications
519.904.8470 /