October 1, 2015 -

Equitable Life of Canada announced today the introduction of Pivotal Select Protection Class (100/100), the newest guarantee class available within the Pivotal Select segregated fund contract.

The introduction of Protection Class complements and broadens the other guarantee classes already available within Pivotal Select: Investment Class (75/75) and Estate Class (75/100). Protection Class offers the highest level of guarantees with a 100% Maturity Benefit Guarantee in addition to a 100% Death Benefit Guarantee.

“Today, segregated fund clients are looking for straight-forward solutions that offer the growth potential that comes with equity exposure and the protection of guarantees. By adding Pivotal Select Protection Class, we can better meet that need and we’re providing clients with the flexibility to choose the guarantee type that’s best for them,” says Judy Williams, Vice-President, Savings and Retirement at Equitable Life.

Protection Class targets investors who are seeking enhanced potential for growth beyond traditional fixed-income style investments with the maximum protection available within a segregated fund contract. Protection Class completes the suite of guarantee options available within the Pivotal Select contract by offering three different and distinct guarantee levels in order to meet the needs of virtually any investor.

The Pivotal Select contract includes investment options offered by in-house and third-party managers and cover all major asset classes: fixed income, balanced funds, and Canadian and global equities. Clients can access their investment information anytime, anywhere, on Equitable Client Access™, Equitable Life’s online client portal.

Pivotal Select Protection Class is available October 1st through insurance advisors.

About Equitable Life of Canada
Since 1920, people have been depending on Equitable Life of Canada for financial protection. As one of the largest mutual life insurance companies in Canada, Equitable Life is dedicated solely to its policyholders. Everything we do is focused on providing them with personalized service, security and wellbeing. Through Managing General Agencies and Advisors across Canada, we offer a wide selection of competitive Individual Life and Health, Savings and Retirement, and Group Benefits products to meet a range of financial planning and health needs.

Media Relations Contact 
Patti McKague
Director of Corporate Communications
519.904.8470
pmckague@equitable.ca

Equitable Life of Canada® announced today the introduction of Pivotal Select Protection Class (100/100), the newest guarantee class available within the Pivotal Select segregated fund contract.

The introduction of Protection Class complements and broadens the other guarantee classes already available within Pivotal Select: Investment Class (75/75) and Estate Class (75/100). Protection Class offers the highest level of guarantees with a 100% Maturity Benefit Guarantee in addition to a 100% Death Benefit Guarantee.

“Today, segregated fund clients are looking for straight-forward solutions that offer the growth potential that comes with equity exposure and the protection of guarantees. By adding Pivotal Select Protection Class, we can better meet that need and we’re providing clients with the flexibility to choose the guarantee type that’s best for them,” says Judy Williams, Vice-President, Savings and Retirement at Equitable Life.

Protection Class targets investors who are seeking enhanced potential for growth beyond traditional fixed-income style investments with the maximum protection available within a segregated fund contract. Protection Class completes the suite of guarantee options available within the Pivotal Select contract by offering three different and distinct guarantee levels in order to meet the needs of virtually any investor.

The Pivotal Select contract includes investment options offered by in-house and third-party managers and cover all major asset classes: fixed income, balanced funds, and Canadian and global equities. Clients can access their investment information anytime, anywhere, on Equitable Client Access™, Equitable Life’s online client portal.

Pivotal Select Protection Class is available October 1st through insurance advisors.

-30-

About Equitable Life of Canada
Since 1920, people have been depending on Equitable Life of Canada for financial protection. As one of the largest mutual life insurance companies in Canada, Equitable Life is dedicated solely to its policyholders. Everything we do is focused on providing them with personalized service, security and wellbeing. Through Managing General Agencies and Advisors across Canada, we offer a wide selection of competitive Individual Life and Health, Savings and Retirement, and Group Benefits products to meet a range of financial planning and health needs.

For more information visit: www.equitable.ca

Media Relations Contact:
Patti McKague

Director of Corporate Communications
519-904-8470

pmckague@equitable.ca